A dynamic logo system designed to unify five distinct sub-brands under the Experience name. Each variation keeps the core identity of the parent brand while expressing the unique personality of Café, Coffee, Wellness, Ice Cream, and Brasserie.
Services
Client
Beyond Brewery
Year
2025
Website
Challenge
The client needed a cohesive visual approach that would allow multiple sub-brands to stand on their own while still feeling part of a larger family.
The challenge was to maintain familiarity with the main Experience brand and adapt it seamlessly across diverse offerings, from casual coffee to refined dining.
Goal
We created a versatile logo concept that retains the essence of the Experience brand while introducing subtle variations for each sub-brand.
This approach ensures consistency, strengthens recognition, and allows each business area to express its individual character.
Result
The new logo system provides a unified yet flexible visual identity, making it easier for customers to connect each sub-brand to the Experience name.
The design strengthens brand recognition, supports cross-promotion, and creates a sense of trust and familiarity across all touchpoints.
A flexible logo system uniting five sub-brands under one strong and recognisable identity.
A flexible logo system uniting five sub-brands under one strong and recognisable identity.
